Lindam is one of Europe's largest manufacturers of baby care products. Their range of baby gates dominate the market and typically retail around the £15-£30 price bracket. When Lindam launched a contemporary range of aluminum, carbon fibre and walnut gates, they asked Our Agency to develop a brand which would redefine the standard.
After 2 months of research, discussion groups at parenting classes and hall testing, NUMI was conceived. Meaning 'the seed of life', the brand reflects the symmetry associated with the 7 days of creation and the word 'Numi' (or, new me), represents the creation of new life.

Competing against world class rivals like Madrid and Offenburgh, Dalby Forest in North Yorkshire had a formidable task to bring the World Cup Mountain Bike Event to the region and England.
To give the document a WOW factor the judges could not ignore, we focussed on the natural characteristics of the forest and its unique land formations and split the document into two parts: the HOW - an English/French comprehensive publication of mandatory requirements; and the WOW - a visually stimulating story of cycling and the surrounding area. We art directed, copy wrote, illustrated and bound the books in embossed rubber and delivered them to Switzerland in debossed, textured boxes... the UK won the bid. Job done!

Straight supply an extensive range of waste and recycling solutions to local authorities, waste management & utilities companies. Their customers also include corporate businesses, facilities management companies, hospitals and educational facilities.
Each year they need to make a big splash at their trade exhibitions. In a crowded marketplace we aim for the maximum impact against competitors. Our Agency provide a full service to help keep them well ahead of their competitors, which includes designing printed collateral and product literature, exhibition design and build, newsletter design and mailing, marketing strategy and photographic art direction. And NO recycled ideas!

When we were asked to create a brand for a company wishing to produce high quality, drug free nutritional supplements, we discovered that the nutritional supplements sector was saturated with images of pumped up body builders and over inflated claims.
Our research showed that potential users found these products overtly masculine and untrustworthy, so we began developing a brand which reflected the scientific nature of the product and the purity of it's ingredients. This gave the product legitimacy and respectability in the eyes of larger retailers and end users and positioned PhD as the 3rd largest producer of nutritional supplements in the UK within 3 years.

When Liz, decided to give up a lucrative career in health and safety to open an artisan bread shop in the Lake District, we could only admire her decision to use her loaf!
Taking inspiration from Russian propaganda posters, we turned Liz into an icon of socialism, bringing wholesome bread to the people - no additives, no preservatives and made with natural yeast.
We didn't want Liz to blow all her dough on marketing, so the brand was designed in a single colour, ideal for cost effective print. We also cooked up a nice web site which features the daily specials and info about the surrounding area for tourists. www.breadshed.co.uk